In our Internet-saturated society, where consumers routinely turn to Google for information on health conditions and doctors who treat them, a website could have a bottom line impact for physicians. Physicians such as plastic surgeons, dermatologists and others who do elective procedures were the first niche of physicians to use Internet websites as a means to market practices. In fact, insurance based practices such as pediatricians and family practice physicians are joining the ranks of those who have designed websites to increase the number of new patients. For insurance-based practices, a website is an extension of a doctor’s waiting room. Patients primarily come to physicians through referrals and use an Internet search engine to find a specific doctor or practice online in an effort to validate the referral and ensure the doctor is familiar with the procedure or treatment for which he/she was recommended. If the practice does not maintain a website, the patient may go elsewhere to find treatment.
To read the entire Long Island Business News article, please click on the following link:
http://www.libn.com/article.htm?articleID=41077
For more information on physician contract negotiation and physician practice management matters in Florida contact Howard Citron at Citron & Associates, P.A. – www.citronlegal.com.
